SEO in Worthing, from the seafront to the suburbs.

Worthing sits at the foot of the South Downs, about eleven miles west of Brighton and eighteen east of Chichester, with a population of well over a hundred thousand. That makes it the second largest part of the Brighton and Hove built-up area. It grew from a small mackerel fishing hamlet into an elegant Georgian seaside resort that drew the wealthy of the day, and later became one of Britain’s chief market gardening centres. Oscar Wilde and Harold Pinter both lived and worked here, and the town still runs three theatres and the Dome, one of the oldest working cinemas in the country. Today it leans heavily on services, financial services in particular, alongside its shops, its trades and the seafront that the Art Deco pier still anchors.

For SEO, the important thing about a town this size is that people search by their bit of it. Goring, incorporated into the town back in 1929, has its own high street and its own regulars. Durrington, up towards the Downs and the Iron Age hill fort at Cissbury Ring, is another world from the seafront. Someone in Goring looking for a plumber is not thinking about the town centre, they are thinking about Goring. If your site and your Google Business Profile only say “Worthing”, you are leaving those neighbourhood searches on the table.

So we target the sub-areas as well as the town. We build the real place names into your pages and your listing, name the districts you serve, and make sure the wording matches across the site and your profile. That is what lets a trade based in one part of Worthing show up for the streets it actually works, rather than getting lost behind bigger names fighting over the single word “Worthing”.

Worthing customers also search the places that ring it. Durrington and Goring within the town, then Ferring, Lancing, Sompting and Findon just outside. If you work across that spread, it pays to be found across it. See web design in Worthing for the town, or our West Sussex SEO page for the wider county.

Also covering: Durrington, Goring, Ferring, Lancing, Sompting and the surrounding villages.