The challenge
Ruby’s Bakery is a family-run bakery in Burgess Hill, handmaking cakes and teatime treats in Sussex since 2007 and supplying farm shops, garden centres and coffee shops right across England and Wales. They’re SALSA certified, hold a 5-out-of-5 food hygiene rating and have picked up back-to-back regional Prestige Awards, so this is a serious, three-generation food business with the quality to match.
The website didn’t reflect any of that. Their old site was built on Wix, and it was slow and awkward to work with. For a bakery whose range moves with the seasons, the biggest frustration was practical: adding or changing a product was a fiddle, so the site was always a step behind the actual range. Emily, one of the bakery’s directors, came to us wanting three things: a refreshed look worthy of the product, a site that actually loads quickly, and a simple way to keep the product range current without anyone having to wrestle with a clunky editor.
What we built
We rebuilt Ruby’s a fast, hand-coded website that looks the part and is genuinely easy to keep current:
- A refreshed, appetising design in their deep-burgundy and cream branding, with proper photography of the bakes front and centre, so the site finally looks as good as the product tastes.
- A properly quick site. Hand-built and static rather than a heavy Wix template, so pages load fast on any device, which matters both for stockists browsing on the go and for search.
- A managed product catalogue. We add, edit and swap products for them as the seasonal range changes, through a simple product interface, so the range is always up to date and there’s no clunky editor for the bakery to fight with.
- Built to win stockists, with the trade credentials (SALSA, 5-star hygiene, the awards, “family run since 2007”) and a clear “become a stockist” path for farm shops and cafes across England and Wales.
- Their story told well: a genuine family bakery, handmade in Sussex, which is exactly what independent stockists want to put on their shelves.
The result
Ruby’s Bakery is moving from a slow, hard-to-edit Wix site to a fast, professional website at rubys-bakery.co.uk that finally matches the quality of the baking, and one we keep up to date for them. The refreshed look, the speed and the managed product updates all do the same job: help an award-winning family bakery win new stockists and look every bit as good online as it does on the shelf.
Handmade in Sussex since 2007, now with a website to match.