Case study · Technology consultancy

A faster site, plus custom AI tools WordPress couldn't handle

trending_upA faster, more flexible site with bespoke AI-powered tools that WordPress simply couldn't deliver.

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C4C Group website shown on a desktop monitor, an enterprise technology consultancy

C4C Group (Catalyst 4 Change) needed a website that could run interactive tools, not only describe an enterprise technology consultancy. The old WordPress site was slow and made those tools hard and expensive to build, so we rebuilt it on Astro as a multi-page project quoted to match the brief. The live site is at c4cgroup.co.uk.

I also run C4C Group. This case study is about the website rebuild, not the consulting work. C4C advises large UK organisations on technology. Page Forge designed and built the site in front of that work. Page Forge is not an MSP and does not manage anyone’s IT.

Why was WordPress holding the consultancy back?

C4C’s work is cybersecurity and human risk, data centre and cloud infrastructure, and technology acquisition. The pitch is independent advice: clarity, control and decisions that are not written by a vendor’s quota. That is a hard claim if the website itself feels sluggish.

WordPress can publish pages. What it does less well, without a pile of plugins and a developer fighting the CMS, is host real tools. C4C wanted visitors to leave with a useful answer: a licensing estimate, a readiness score, a first read of email security or human risk. Bolting that onto WordPress was slow, brittle and expensive. A heavy theme is also the opposite of what a procurement lead expects from a firm that talks about modern infrastructure.

What did the rebuild actually include?

We started with a conversation about the real services, not a template. The pages follow the work C4C already does: technology acquisition, data centre and cloud, cybersecurity and human risk, plus the guides around those conversations. Copy came from how the team already talks to clients. Then we designed a multi-page structure that Google and AI assistants can parse without guessing.

The stack is Astro: hand-coded, fast, and free of the plugin tax. That is the same WordPress alternative we use for businesses that have outgrown a CMS they no longer want to maintain. This was not the £99 one-page site. It is a larger build, quoted to match, because the tools and the service map needed their own pages.

Design stayed clean and corporate. Each solution page answers one kind of question in plain English. No “#1 in the UK” line. Factual pages are what ChatGPT and Google prefer to quote.

Which tools sit on the new site?

The tools were the reason to leave WordPress. They run as first-class pages on the new codebase, not as third-party embeds fighting a theme.

  • A VMware Licensing Cost Calculator, so someone staring at a Broadcom renewal can get a directional number from their own hosts and cores, in the browser, without signing up first.
  • An AI Readiness Assessment, a short questionnaire that returns a personalised read across the things that decide whether an AI project pays back or stalls.
  • A Human Risk Assessment, for the people side of security rather than the firewall diagram.
  • An Email Security Assessment, a first pass on phishing, collaboration tools and the controls around the inbox.

Someone can leave with a useful result. C4C can follow up. Because the site is code we control, another assessment can be added when a new vendor question appears. That was the point of the move from WordPress: keep the domain and stop paying the platform to be limited.

How did we handle the existing domain?

c4cgroup.co.uk was already live, so this was a migration, not a new name. We pointed the same domain at the new site and put 301 redirects on the old WordPress addresses so bookmarks and search listings did not drop into a 404. I will not invent crawl numbers or ranking claims.

The same structure helps GEO. Assistants draw on pages they can read. The AI optimisation and GEO work is clear answers, FAQ pairs and crawlers allowed in. A calculator that returns a real number is a page an assistant can describe without inventing the offer.

C4C now have a site that loads quickly, covers the practice across proper pages, and hands prospects tools WordPress could not host without a fight. If you need that rather than a one-pager, get in touch.

Frequently asked questions

Is this the same as Page Forge’s £99 website?

No. The standard Page Forge site is a fast one-pager for local businesses. C4C needed service pages, guides and interactive tools. That is a larger project, quoted to match the brief.

Do you also run C4C Group?

Yes. I run both. This write-up is about the website rebuild only. C4C does the advisory. Page Forge built the site, and is not an MSP.

Why leave WordPress if you already had a site?

The CMS could publish articles. It could not host the tools without friction and cost. Rebuilding on Astro made the tools ordinary pages instead of a special project.

Will moving off WordPress lose Google listings?

Not if you keep the domain and redirect the old URLs. Rankings are never guaranteed. The risk is deleting addresses without a map, not leaving the CMS.

Can other consultancies have tools like these?

Yes, if the tool answers a real question you already get on the phone. We build that as part of a quoted multi-page project, not as a plugin dropped onto a bloated theme.

The best advert for a technology consultancy is a website that is smart technology.

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