Get recommended by AI search, not just Google.

Generative Engine Optimisation, or GEO, is the work of getting your business quoted by AI assistants like ChatGPT, Gemini and Claude. When someone asks “who is a good electrician near Hassocks?”, the assistant names two or three businesses. That shortlist is the new front page of Google. If your site is not readable to those models, you are not in the running. GEO is how a small business gets onto that shortlist, from £99, with no monthly lock-in.

GEO is not SEO with a new badge. Search engines still rank pages. Assistants summarise and recommend. They favour clear, factual, answer-first content, structured data they can parse, and question-and-answer pairs they can lift directly. We restructure your content that way, add the machine-readable markup, publish an llms.txt summary, and make sure AI crawlers are actually allowed in. Most sites silently block GPTBot, ClaudeBot or Perplexity in robots.txt without noticing.

It is early, which is exactly why it is worth doing. Almost no local competitor in Sussex is doing this yet. The businesses that get quoted now become the default answer later, in the same way the first decent websites in a town became the names people remembered on Google. We did the work on pageforge.co.uk first: schema, FAQ pairs, an llms.txt file and an open door for crawlers. You are reading a site that was built to be citable, which is the point.

GEO and SEO work best together. A fast, well-structured page helps Google and it helps ChatGPT. If you already have a site, we can do this work on it. If you want a new site as well, the GEO setup is part of how we write it. See local SEO if ranking on Google is still the main gap, or start here if people you speak to are already asking an assistant instead.