The challenge
The Vests are a Hassocks-based covers band playing 90s Britpop, classic rock and indie anthems: Oasis, Blur, Pulp, Arctic Monkeys, The Killers and forty-odd guaranteed floor-fillers. They’re a great night out live. But they had no website.
Like a lot of bands starting out, they figured a proper site would cost too much to be worth it. The trouble is that couples planning a wedding, or someone booking a big birthday, almost always start with Google: “wedding band Sussex”, “covers band Brighton”. With no website, The Vests didn’t show up in any of those searches. Bookings came down to word of mouth and luck, and plenty of gigs they’d have been perfect for were booked by bands that were simply easier to find.
What we built
We gave The Vests a site with as much personality as their set:
- A playful retro design with a bold sunburst hero that captures their Britpop energy the moment the page loads.
- A setlist and gig listings, so couples and promoters can see exactly what they’re getting before they book.
- An easy booking enquiry form (event date, venue and details) that makes getting a quote effortless.
- The local angle written in: available for weddings, parties and pubs across Hassocks, Brighton and Mid Sussex.
- Fast and mobile-first, because that’s where people are when they’re hunting for a band.
The result
The Vests now get booking enquiries straight from Google for weddings, birthday parties and pub gigs across Sussex, from people who’d never have found them otherwise. A band that was invisible online now has a site quietly turning “who can we book?” into gigs in the diary.
Proof that “we thought a website would cost too much” is the most expensive assumption a small business can make.