The challenge
BW Electrical Contractors are an NICEIC-registered electrical firm based in Hassocks, doing everything from full rewires and consumer unit upgrades to EV charger installs, EICRs and landlord certificates right across Mid Sussex. Skilled, certified, trusted by word of mouth, but with one big gap: no website at all.
Like a lot of good tradespeople, they’d assumed a professional website was expensive and complicated, so they’d never had one. The problem is that when someone in Hassocks, Burgess Hill or Brighton searches Google for “electrician near me”, a business with no website is all but invisible. Every one of those searches was work going to a competitor who simply showed up online, not because they were better electricians, but because they were findable.
What we built
We built BW Electrical a fast, professional one-page website designed to do one job well: turn a local Google search into a phone call.
- Clear, trustworthy design in their lime-green branding, with the NICEIC certification front and centre so first-time customers know they’re the real deal.
- A proper service breakdown (rewires, consumer units, EV chargers, EICRs, PAT testing, fault finding and more), so their site ranks for the specific jobs people actually search for.
- The local area written in naturally (Hassocks, Hurstpierpoint, Burgess Hill, Haywards Heath, Brighton, Hove and the wider Mid Sussex patch they cover), so Google understands exactly where they work.
- Instant contact: phone, mobile and a quick quote form, one tap away on a mobile, where most of their customers are searching.
- Fast, hand-coded and built for search, with no slow, bloated WordPress theme to maintain and nothing for BW to manage themselves.
The whole thing was live in days, with the domain, business email, hosting and SSL all set up for them, at a price that made the “it’s too expensive” worry disappear.
The result
BW Electrical went from having no online presence at all to a professional website that shows up when local people search for an electrician, and one they can point new customers, landlords and letting agents to with confidence. Instead of relying on word of mouth alone, they’ve now got a site working for them around the clock, bringing in enquiries from across Hassocks and Mid Sussex.
The kind of business that deserves to be found. Now findable.