BW Electrical Contractors needed a website local people could find and ring. They are an NICEIC-registered electrician in Hassocks with no site at all, so we built a fast one-pager in their lime-green branding, with a proper service list, the towns they already cover, and tap-to-call on a phone. The live site is at bwelectric.co.uk.
Why was a skilled electrician invisible on Google?
BW Electrical do the jobs people actually type into a search box: full rewires, consumer unit upgrades, EV charger installs, EICRs, PAT testing and fault finding. They cover Hassocks, Hurstpierpoint, Burgess Hill, Haywards Heath, Brighton, Hove and the wider Mid Sussex patch. NICEIC-registered, trusted locally, and until this project they had no website.
A lot of good tradespeople assume a professional site is expensive and complicated, so they never start. Someone in Hassocks or Burgess Hill types “electrician near me”, and the firm with a page gets the call. Those jobs were not going to a better electrician. They were going to whoever showed up.
Word of mouth still matters. It does not replace a page Google and ChatGPT can read. Landlords and letting agents, in particular, want a link they can check before they book an EICR or a consumer unit upgrade.
What did we put on the page?
The brief was a one-page site that turns a local search into a phone call. Not a blog, not a shop, not a login.
- Lime-green branding they already used, so the site looks like the van rather than a generic trades template.
- NICEIC certification near the top, so first-time customers know they are dealing with a registered electrician.
- Services written as people search them: rewires, consumer units, EV chargers, EICRs, PAT testing, fault finding. Vague “all electrical work undertaken” helps nobody.
- The patch named in ordinary sentences: Hassocks, Hurstpierpoint, Burgess Hill, Haywards Heath, Brighton, Hove, Mid Sussex. That is how web design in Hassocks is supposed to work. You say where you actually go.
- Tap-to-call, plus a mobile number and a short quote form. Most of these searches happen on a phone. One tap, not a hunt for a contact page.
The same thinking sits on our websites for tradespeople page. Fast, factual, local, and easy to ring.
How does a one-pager like this get built?
We start with a conversation. What do you actually do, which towns do you cover, what should someone do in the next thirty seconds? Copy comes from that, not from a stock electrician template. Then we design in their colours, register or connect the domain, set up business email, hosting and SSL, and put the page live.
For a one-pager the turnaround is about five working days. BW’s site was live in days, with nothing for them to log into or maintain. You stay on the tools. We handle the site.
Price is the thing that usually stops a trade from starting. A one-page site is £99 to set up and £29 a month, or £299 for the year. That is on the pricing page, in the open.
Why does a factual local page help Google and ChatGPT?
Search and AI assistants prefer pages that load quickly and state facts: who you are, what you do, where you work, how to get in touch. Schema and an FAQ block are just that structure made explicit. We do not write “Hassocks’ number one electrician”. We write the services, the towns and the phone number.
That is GEO in plain English. A fast page with real towns and real jobs is more useful than a slow brochure with stock photos. Rankings are never guaranteed, and I will not invent a position they do not have. The job is to give Google and ChatGPT something true to quote.
What changed once the site was live?
BW Electrical went from no online presence to a professional site they can send to new customers, landlords and letting agents. The page works around the clock for the searches they were already qualified to win, and turns local searches into enquiries.
If you are a trade in Hassocks or Mid Sussex in the same spot, get in touch. We will tell you whether a one-pager is enough.
Frequently asked questions
How much does a website like this cost?
A standard Page Forge one-pager is £99 to set up and £29 a month, or £299 for the year. Domain, hosting, SSL and the words are included.
How long did it take to go live?
About five working days is typical. BW’s was live in days, once we had the services, the towns and the branding.
Do they update the website themselves?
No. If a service or a phone number changes, they tell us and we edit it.
Will a one-page site show up on Google?
It can, if it names the work and the towns. Nothing is guaranteed. A site that does not exist cannot rank at all.
What areas does BW Electrical cover?
Hassocks, Hurstpierpoint, Burgess Hill, Haywards Heath, Brighton, Hove and the wider Mid Sussex area. Those names are on the page because that is where they actually work.
The kind of business that deserves to be found. Now findable.