The challenge
Oilfire Heating is Steve Fretten, an OFTEC-registered oil boiler engineer based in Uckfield with over ten years on oil, covering servicing, breakdowns, AGA work and heating controls right across the Weald. What makes Steve genuinely different is that he’s also a qualified electrician, so the boiler and the wiring are both sorted in a single visit rather than needing two trades and two appointments.
That’s a real selling point, and exactly the kind of thing word of mouth struggles to communicate. Steve had earned a five-star rating on Google, but no website to back it up, so all that hard-won trust had nowhere to land. When someone in Uckfield, Crowborough or Heathfield loses their heating on a cold morning and searches “oil boiler engineer near me”, the firm that shows up gets the call, and a glowing review count means little if there’s no site behind it.
He’d tried building something himself, too. Like a lot of tradespeople, Steve had wrestled with Squarespace and Wix and found them fiddly and frustrating, with hours lost to drag-and-drop editors when he’d rather be on the tools. What he wanted was simple: a proper website, done for him, without the guesswork on price.
What we built
We built Oilfire Heating a fast, professional website designed to win the enquiry and make the dual-trade advantage impossible to miss:
- A confident dark-and-orange design that reads as capable and reliable, with the “OFTEC registered · qualified electrician · fully insured” credentials up top so first-time customers trust him instantly.
- The one-visit hook, front and centre. Boiler and wiring handled by one person, so a common frustration becomes the reason to call.
- A clear service breakdown (annual servicing, breakdowns and fault finding, AGA servicing, smart controls and thermostat installs, plus small electrical works), so the site ranks for the specific jobs people actually search for.
- The local patch written in naturally, covering Uckfield, Crowborough, Buxted, Heathfield, Lewes, Haywards Heath and the wider Wealden area, so Google understands exactly where he works.
- Instant contact: click-to-call and a booking form one tap away on a mobile, where an anxious “no heating” customer is searching.
- Fast, hand-coded and built for search, with nothing slow or bloated for Steve to maintain.
The result
Oilfire Heating now has a professional website that turns up when local people search for oil boiler servicing and repairs, and one that finally gives that five-star Google reputation somewhere to land. It puts Steve’s biggest advantage, boiler and electrics in a single visit, where customers can see it, and it’s working for him around the clock, bringing in bookings from across Uckfield and the surrounding Weald.
Best of all, none of the frustration he’d had with Squarespace and Wix: with clear, transparent pricing and a fast turnaround, Steve got a site built for him and was back on the tools while we handled the rest.
Oil heating that stays on, now with an online front door to match.