Sindall Building Contractors needed a website that matched a family firm with more than 200 Checkatrade reviews, nearly all rated 10 out of 10. The old Wix site was a slow single page that gave Google almost nothing to rank, so we rebuilt it as a fast multi-page site with service and area pages, written for search and AI assistants. They are moving to the new site at sindallbuildingcontractors.com. I will not invent enquiry numbers they have not seen yet.
A builder’s site is not an emergency trade page. An extension is a careful, expensive decision. The page has to show the work, the accreditations and the towns, then make it easy to start a conversation.
Why was a single-page Wix site the wrong shape?
Sindall is a family building firm in Haywards Heath, established in 2008. They handle extensions, loft and garage conversions, kitchens and bathrooms, refurbishment, new builds, and windows and doors, across Mid Sussex. Nearly every trade sits on their own books, so a project runs to one programme and one phone number rather than a chain of subcontractors.
The reputation is already public. Anthony and the team have more than 200 Checkatrade reviews, nearly all 10 out of 10, plus five-star Google reviews. They hold FENSA, City & Guilds, Buy With Confidence and GGF. A sluggish Wix page hid most of that, and a single thin page cannot rank for “loft conversion Haywards Heath” and “new build Burgess Hill” at the same time.
For a firm whose pitch is doing the job properly, a builder template sends the wrong message before a homeowner has read a word. The move from Wix is a rebuild. We took the services, the towns and the trust signals that were already true, and gave each one a page that can stand on its own.
What does a multi-page builder site need to say?
We started with a conversation about the jobs they actually take, then wrote from that list. No invented awards. No “number one in Mid Sussex”. The pages say what Sindall builds, where they build it, and how to talk to the team.
- A confident redesign with the Checkatrade count, five-star Google reviews and accreditations where a cautious homeowner looks first, and real project photography doing the rest.
- Service pages for extensions, loft and garage conversions, kitchens and bathrooms, refurbishment, new builds, and windows and doors. Each job type has a URL that can rank for the search people actually type.
- Area coverage written in for Haywards Heath, Burgess Hill, East Grinstead, Cuckfield, Lindfield, Hassocks and the wider Mid Sussex patch, so Google understands the working radius.
- GEO as well as SEO. ChatGPT and Google prefer factual pages they can quote. The site states the trade, the towns, the schemes and the phone number in plain English. That is the same AI optimisation and GEO work we do for other local firms. There is no paid shortcut to being named in an answer.
- A fast, hand-coded build with a clear route to talk to the team. A one-pager can still be right for some trades. A builder with six job types and a Mid Sussex radius is not one of those cases.
How did we handle content, design and the existing domain?
Copy came from the real process: survey, drawings, a fixed quote, the build, then handover. The in-house trades and the accreditations are on the page because they are true.
sindallbuildingcontractors.com already existed, so when they cut over we map the old Wix address with 301 redirects. I will not invent crawl data.
They are still moving. The new site is live to view on a preview URL. The public domain is the destination. Pretending the phone is now ringing twice as often would be fiction. The site is set up to bring in the right extension, conversion and new-build conversations. That is the claim.
Naming the town, as we do on web design in Haywards Heath, is how a homeowner in Lindfield or Cuckfield decides you are actually on their patch.
If you run a building firm on a slow single page and the reviews are better than the website, get in touch.
Frequently asked questions
Are they fully on the new domain yet?
They are moving. The new site is built and live to view. The public address is sindallbuildingcontractors.com.
Why not stay on one page?
A single page can list every service in a paragraph. It cannot rank for each of those services in each of the towns people search. Sindall’s work is specific enough to deserve a URL per job type.
What is GEO on a builder’s website?
Clear facts, FAQ pairs, structured data, crawlers allowed in, so ChatGPT and Google can quote the page. It is not a paid mention. Nobody is “#1 in Mid Sussex” because they bought a package.
Will leaving Wix lose their Google reviews?
Reviews live on Checkatrade and Google, not inside Wix. Keep the domain and redirect the old URL. Rankings are still not guaranteed.
Do you invent before-and-after enquiry numbers?
No. The honest result is a faster, multi-page site that matches a firm with 200-plus 10/10 reviews, ready to be found for the jobs and towns they already cover.
Turning your vision into reality, now with a website that does the reputation justice.