SEO in Hastings for a town that’s changing fast.

Hastings sits on the East Sussex coast, about twenty-four miles east of Lewes and fifty-three miles south-east of London. It gives its name to the Battle of Hastings of 1066, fought about eight miles north-west at Senlac Hill, and it was later one of the medieval Cinque Ports. The railway turned it into a popular Victorian seaside resort, and it still draws visitors today. It is also a working fishing port, home to the largest beach-launched fishing fleet in the UK, with the tall net huts on the Stade a landmark in their own right.

The town’s population was around 91,000 in 2021, and the character of the place has shifted with a wave of creative and hospitality businesses settling in the Old Town and along the seafront. That regeneration is uneven, which is good news for search: a lot of these businesses have thrown up a quick social page and nothing more, so a proper website with the SEO done well can get ahead quickly. History, the fishing quarter, the arts scene, these are the specific details that make a Hastings site read as genuinely local.

Customers here search in a few directions at once. Locals search from the town and out toward St Leonards, Bexhill, Battle and Rye. Visitors search “in Hastings” or name the Old Town, the pier or the seafront. A site that only says “Hastings” once, on the contact page, misses most of that. We make sure you are set up for the resident searches and the visitor ones, and for the nearby places your customers come in from.