Web design in Arundel that earns its keep.

Arundel sits in the Arun District of West Sussex, on the River Arun where it cuts through the South Downs. It is a small place, around 3,475 people at the 2011 census, but it punches well above its size for visitors. After Chichester it has more listed buildings than anywhere else in West Sussex, and the whole town centre reads as historic, which is exactly why people make the trip and exactly why a business here needs an online presence that matches the setting rather than letting it down. A polished shopfront and a shabby website is a mismatch customers notice.

The two landmarks that define it are Arundel Castle, the Norman seat of the Duke of Norfolk, and Arundel Cathedral, the Roman Catholic seat of the Bishop of Arundel and Brighton. There is a well-known castle cricket ground here too, and the river draws walkers and boaters through the year. The River Arun, once called the Tarrant and later renamed after the town by antiquarians, runs along the eastern side. The name itself comes from the Old English for a valley of horehound, and the town is old enough to appear in the Domesday Book. Arundel took Fairtrade Town status back in 2004.

For getting around, the A27 runs past the town, its long-debated bypass a fixture of local news for decades, and Arundel railway station sits on the Arun Valley Line, which is how a good share of day visitors arrive. London is about 49 miles to the north-north-east. Neighbouring places include Houghton up the valley, Amberley to the north and Littlehampton down towards the coast. None of this is just background colour. It is the specific, true detail that makes a website read as if it genuinely belongs to Arundel, and search engines increasingly reward content that clearly fits a place over copy that could describe anywhere.

The businesses we build for here mirror the town: independent shops and galleries, cafes and places to stay, trades working across the Arun Valley, and one-person professional firms run from home. Whatever the trade, the job of the site is the same, to look credible the moment someone lands on it and make the next step obvious, whether that is a call, a booking or directions to the door. We write the copy so it sounds like Arundel, keep the pages quick, make sure everything works on a phone, and set the whole thing up to be found by the people already searching for what you offer. That is the entire point of it.

Also covering: Littlehampton, Houghton, Amberley, Angmering, Pulborough, Walberton and the surrounding villages.