location_onBuilt for opticians · Sussex-based, UK-wide

Websites for opticians with eye tests you can book.

A fast website for your practice, live in days, with online eye test booking, your GOC credentials and your brands built in. Everything included.

check_circle No tech knowledge neededcheck_circle Live within dayscheck_circle Everything included

When someone needs an eye test, they search for one nearby and book with the practice that makes it easiest. They want to see that they can book a test online, whether they can use the NHS, what frames and brands you stock, and where exactly you are. If booking means ringing during your busiest hour, plenty of people simply pick the practice down the road that let them book online in ten seconds instead. An optician’s website earns its keep when booking an eye test takes one tap, day or night.

Online eye test booking is the centrepiece. We link your site to your booking system so a patient chooses a test type and a time without a phone call, and we make NHS eligibility clear so people know before they book whether their test is free or what a private one costs. Your GOC registration and your optometrists’ qualifications reassure patients that their eyes are in properly professional hands, and a look at the frames, lenses and brands you stock, from everyday to designer, helps people picture the visit before they arrive. Your location, hours and parking round it off, because an optician is a local choice and people want to know they can actually get to you. The optician sites that lose bookings tend to trip over the same things: no online booking, so the only route is a phone call in working hours; no word on NHS eligibility, so people cannot tell whether they will be charged; and not a single frame shown, so there is nothing to look forward to. Sort those three and a routine test becomes a two-tap job instead of a chore people keep putting off for another year.

You do not need to know anything technical. Tell us your services, your booking system, your brands and your hours, and we build it into one fast page and look after it. It is live in about five working days, from £99 to set up and £29 a month, or £299 a year, with a real person in Hassocks to call. If you are a larger practice offering specialist services like OCT scans, contact lens clinics or dispensing for complex prescriptions and want a page for each, that is a bigger build we quote to match, but a single practice usually does very well on one strong page.

What your website needs to bring in work

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Book an eye test online

Patients want to book the moment they think of it, not wait until you open. We link your site to your booking system so someone picks a test type and a time in seconds, and you fill the diary without tying up the phone or losing the patient who could not get through during a busy morning. Older patients who still prefer to phone are not shut out either, because the number sits right alongside the booking button on every screen.

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GOC registration on show

Eyes are not something people trust to just anyone on the high street. We display your GOC registration and introduce your optometrists and dispensing opticians with their qualifications, so patients can see clearly they are booking with genuine professionals rather than gambling on the cheapest option they found.

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NHS eligibility, made clear

Confusion over who qualifies for a free NHS test quietly loses bookings. We set out plainly who is eligible for an NHS sight test and what a private test costs otherwise, so patients know exactly where they stand before they book rather than being surprised at the counter afterwards.

visibility

Frames & brands

Half the decision is the specs themselves. We showcase the frames, lenses and brands you stock, from everyday value to designer names, so patients can picture the choice they will have and actually look forward to the appointment rather than treating it as just another chore to get through.

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Hours and location

An optician is very much a local choice, so being easy to find matters. We show your opening hours, your address, a map and any parking detail, so nobody quietly rules you out simply because they could not tell where you were or whether you would be open when they could actually get there.

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Easy to reach

Some patients still much prefer to phone, especially older ones booking a routine test. We put a tap-to-call button on every screen alongside the online booking, so whichever way a patient prefers to get in touch, reaching your practice is always simple and never a frustrating hunt through the page.

Three steps. That’s it.

No jargon, no committees, no six-week timelines. We get your area businesses online fast.

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1

Tell us about your business

A quick call or email. What you do, where you work, your contact details. That’s all we need to get started.

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2

We build your site

We design and write everything a professional one-page website with your services, area, and contact info. Ready for review within days.

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3

You’re live

Domain registered, hosting sorted, site live. You focus on the work we keep everything running.

What our clients say

Real businesses we’ve helped get online. Real feedback.

Sites we’ve built

A look at some recent client work. Click through to see them live.

Simple, honest pricing

No hidden fees, no long contracts. The prices below are our starting point for a standard website.

Monthly Forge

From£29/month

+ £99 one-off setup fee

  • check_circle Professional one-page website
  • check_circle .co.uk domain included
  • check_circle UK hosting & SSL
  • check_circle 6 content updates per year
  • check_circle Phone & email support
  • check_circle Spread the cost monthly
Select Monthly

Prices are a starting point for a standard website. Bigger projects, such as lots of products, custom features or ongoing work, are quoted to match, so you only ever pay for what you need.

Common questions

Can you link our online eye test booking?
Yes. We link your site straight to your booking system, so patients choose a test type and a time themselves and the appointment lands in the system you already run. There is nothing new for your team to learn and no separate diary to keep in step. The page stays fast because we link out to your booking system rather than bolting a heavy booking widget onto the site itself. If your system supports different appointment types, such as a standard sight test, a contact lens check or an OCT scan, we can point patients to the right one so they book the correct slot and your clinics run to time.
How do we make NHS eligibility clear?
We spell it out in plain language: who qualifies for a free NHS sight test, how often they can have one, and what a private test costs otherwise. Getting this clear on the page cuts down confused phone calls to reception and stops eligible patients wrongly assuming they will be charged and quietly booking somewhere else that made the position obvious first. We can also flag the common groups people forget about, such as children, the over-sixties and those on certain benefits, so patients who are entitled to a free test actually realise it and come to you.
Should we show the frames and brands we stock?
It helps a lot. Choosing glasses is personal, and patients like to know whether you carry the styles and brands they want before they bother visiting. We showcase a selection from everyday value to designer names, which both reassures budget-conscious patients that you have something for them and draws in the ones specifically looking for a particular label they already have in mind. We do not need to list every frame you stock; a well-chosen selection that shows the range from budget to premium is enough to give patients a feel for what they will find when they come in for their appointment.
Do you show our GOC registration and optometrists?
Yes. Your GOC registration and short profiles of your optometrists and dispensing opticians build real trust, because patients are handing over their eye health to you. Seeing the qualifications and the faces behind the practice makes a new patient far more comfortable booking their first test with you rather than defaulting to a big chain they already recognise. It also helps returning patients feel looked after, because they can see the same familiar team they trust with their eyes each year rather than wondering who they will get this time.
How much does an optician website cost and how fast is it live?
The standard site is £99 to set up and £29 a month, or £299 a year, with hosting, updates and support included, and it is usually live in about five working days. There is no separate hosting bill and no charge each time you want your hours, brands or NHS information updated. A larger practice wanting separate pages for specialist services like OCT scans or contact lens clinics is quoted to match, but most single practices do very well on one strong, fast page that gets people booked in.

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Ready to get your business online?

Drop us a message or give us a call. No pressure, no jargon, just a quick chat about what you need.

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Based inHassocks, West Sussex, serving Mid Sussex & the UK

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