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How would AI describe your business?

When someone asks ChatGPT or Gemini for a recommendation, it reads your site and forms a view in seconds. This shows you that view: how an assistant would describe you, whether it’d recommend you, and what’s holding it back.

People increasingly skip the search results and just ask an assistant: “who’s a good roofer near Haywards Heath?” To answer, the assistant reads what it can find about you and forms an impression, fast. If your website is clear about who you are, what you do and where, it can describe you well and put you forward. If it’s vague, the assistant hedges or picks someone else. Most business owners have never seen that impression, so they don’t know what it’s working with.

This tool gives you a look. It reads your page and works out how an AI assistant would describe your business when asked about it, whether it could honestly recommend you and for what, and what’s missing or unclear. It works only from what’s actually on the page, so it won’t invent services or reviews you don’t have. Treat it as a mirror and a to-do list, not a guarantee: different assistants will word things differently, and they change over time.

For the technical side of the same question, whether crawlers can reach you and whether your structured data is in place, run the AI Visibility Checker. And if you’d like the gaps closed for you, that’s what our AI optimisation service is for.

Common questions

How does this tool work?
You enter your web address, we read the text on your page, and an AI assistant summarises how it would describe your business, whether it would recommend you, the questions you could show up for, and what is missing. You get the same kind of read a customer’s assistant would form.
Will ChatGPT or Gemini describe my business exactly like this?
It is a close simulation, not a word-for-word promise. Different assistants phrase things differently and pull from more than your website, but the description here reflects what your own pages actually say, which is what matters most.
Is the tool free to use?
Yes, free with no sign-up. Enter your web address and you get the full description and recommendations straight away.
How is this different from the AI Visibility Checker?
This tool shows you the words: how an assistant would talk about your business. The AI Visibility Checker is the technical audit behind it, checking whether assistants can read your site at all. Use them together.
How do I get AI assistants to recommend my business?
Say clearly who you are, what you do and where, on the page itself; add LocalBusiness and FAQ structured data; answer real customer questions in plain language; and make sure your site is not blocking AI crawlers. The gaps this tool flags are the fastest place to start.
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