Electricians win more work online by being easy to find for searches like “electrician near me”, easy to trust the moment someone lands on the site, and easy to phone in one tap. A lot of electrical work is urgent or official: a fault, a consumer unit, an EICR a landlord needs this week. The customer is ready to act. The website’s job is to show you are qualified, show you are local, and not get in the way of the call.
I built that shape of page for BW Electrical in Hassocks. The rest of this is what I put on it, and what I leave off.
What does an electrical customer need to see first?
When someone needs an electrician they are often stressed. A tripping board, no power to half the house, a job that needs signing off. They are deciding, not browsing. In the first few seconds the site should make three things obvious:
- What you do, in the words they type: domestic, commercial, emergencies, rewires, consumer units, EV chargers, EICRs, PAT testing, fault finding.
- Where you work, your town and the patch around it.
- How to call you, a number at the top, tappable on a phone.
If those are clear, you have already beaten the firms who bury the number and waffle. “All electrical work undertaken” helps nobody. A list of the jobs you actually take does.
BW Electrical had no website at all. They are NICEIC-registered, they cover Hassocks, Hurstpierpoint, Burgess Hill, Haywards Heath, Brighton, Hove and the wider Mid Sussex patch, and they do the searches people actually type. Until there was a page, those searches went to whoever showed up. I will not invent how many calls that was. I will say landlords and letting agents, in particular, want a link they can check before they book an EICR or a board upgrade.
The live site uses their lime-green branding so it looks like the van, puts NICEIC near the top, and makes tap-to-call the obvious action. That is web design in Hassocks for a spark: say the trade, say the towns, show the ticket, get out of the way.
Which trust signals matter for sparks?
Electrical work is safety work. Trust does more selling than adjectives.
- Your registration. NICEIC, NAPIT or the scheme you are actually on, displayed clearly. This is the single biggest trust signal for an electrician. Do not hide it.
- Qualified and insured, in a sentence a non-electrician can read.
- Real reviews, with a first name and a town if you have them.
- Photos of your actual work: a consumer unit, an EV charger, a board you replaced. Not a stock handshake.
Never invent accreditations or reviews. For electrical work, customers check. A false claim is worse than a modest true one.
Part P, 18th Edition, and similar lines only help if they are true and written in English. “Approved contractor” means something to you. “NICEIC-registered, so the work can be signed off” means something to the customer.
Landlords are a distinct audience. They search for EICR, PAT and consumer unit upgrades. If you do that work, put those words on the page. If you do not, do not fish for that traffic.
How do electricians get found on Google?
Most of your customers search locally, so “electrician” plus the town, or “electrician near me”, is where the work comes from. The essentials:
- A complete Google Business Profile, verified, with your service area and genuine reviews. This is often the biggest single lever. We cover the Maps setup in how to get on Google Maps.
- Your service and town on the website, in the heading and the first screen.
- Consistent details everywhere, so Google is not guessing which number is current.
A dedicated electrician website is written around those signals. One fast page does the domestic and small commercial work. You do not need a blog to win a fault-finding call.
I will not promise a pack position or a ranking for “Sussex electrician”. Hassocks is a shorter fight than Brighton. A service area that says half the county will not make one page rank for all of it. Name the towns you drive to. If you will take Brighton for the right job, you can say so. Do not pretend you are based there if you are based in Hassocks.
Heating engineers have the same local job with different tickets. Oilfire in Uckfield is OFTEC and a dual trade, not NICEIC. The structure is similar: qualification, town, tap-to-call. The copy is not interchangeable. Do not paste a heating page and swap the word “electrician”.
Do electricians need a big website?
No. For most sparks, one well-built page does everything: what you do, your area, your registration, some reviews and photos, and an obvious way to call. A sprawling site is more to maintain and rarely wins more domestic work than a fast, clear single page.
Larger commercial operations, or firms that genuinely need separate pages for EV, testing and contracting, can have more. That is a quote, not a default. Do not assume bigger is better. A thin extra page for “commercial electrical solutions” that never names a town is weight, not a strategy.
EV chargers are a good test. If you install them, give them a clear line and a real photo. If they are a small part of the diary, do not build a whole site around them. The same applies to solar and battery work. Write what you do. Leave what you do not.
What mistakes cost electricians calls?
- Hiding the phone number. The commonest and costliest error. Put it at the top. Make it tappable.
- No registration shown. You are throwing away your strongest trust signal.
- A slow site. Customers on mobile data leave before it loads.
- Stock photos of strangers. They undercut the trust real photos build.
- No Google Business Profile. You are invisible in the map results where a lot of local searches land.
- Vague service copy. “All aspects of electrical work” ranks for nothing useful and reassures no one.
A standard Page Forge site is £99 to set up and £29 a month, or £299 a year. SEO and GEO start at £99 as a one-off. Multi-page work is quoted. If you want a page built around what wins electrical work, we have done it for a Hassocks spark. Get in touch if you want a straight look at yours.
Frequently asked questions
What should an electrician’s website include?
The essentials: what you do (domestic, commercial, emergencies, EV chargers, EICRs), your area, your registration such as NICEIC or NAPIT, genuine reviews, photos of real work, and a phone number that is tappable on a phone. Clear and trustworthy beats large and flashy.
How do electricians get found on Google?
Mostly through a complete, verified Google Business Profile with genuine reviews, plus a website that names your service and town. Consistent details across the web help too. For local trades, the profile is often the single biggest factor in showing up.
Does an electrician need more than a one-page website?
Usually not. A single fast page covering services, area, registration, reviews and contact details wins most domestic and small commercial work. Larger commercial operations may need more. For most sparks a well-built one-page site is plenty.
Should I list every village I drive through?
List the towns you actually take work in, in ordinary sentences. A huge list of every parish looks like a directory hack and helps nobody. Hassocks, Hurstpierpoint, Burgess Hill and Haywards Heath is useful. Forty villages in tiny type is not.
Do landlords need a different page?
Not usually. They need the words EICR, PAT and consumer unit on the same page, plus a number and a registration they can check. A separate landlord page only helps if you have enough distinct work and content to justify it.
How much does an electrician website cost with Page Forge?
£99 to set up and £29 a month, or £299 a year, for a standard one-pager. SEO and GEO from £99 one-off. See websites for electricians for the trade version.